<ul><li><p>ARCHITECTU</p><p>RAL SIGNAGE Tem</p><p>porary Signs LA EMC Ban Thwarted M</p><p>ellow Mushroom</p><p>FEBR</p><p>UA</p><p>RY 2</p><p>01</p><p>1SIGNS OF THE TIM</p><p>ES</p><p>11</p><p>2</p><p>FEBRUARY 2011</p><p>The World Leader </p><p>In Sign Information </p><p>Since 1906 www.signweb.com</p><p>Product Review: The Summa F Series of Cutting Products, p.36</p><p>www.signweb.com</p><p>Also Branding buildings p.49LA show and tell p.52Mushroom magic p.62</p><p>Times UpTemporary graphics timely magic p.54</p></li><li><p>GELighting Solutions</p><p> 2011 GE Lighting Solutions</p><p>Piece of Cake.</p><p>Tetra LED Lighting Systems from GE Lighting Solutions are now easier than ever to order and stock. </p><p>Weve streamlined our design to make all our channel letter products run on the same 12 volt platform. </p><p>So, its easier than ever to find the right power supplies and accessories for the job without maintaining </p><p>excess inventory. Visit lumination.com/pieceofcake and discover our simple recipe for channel letter solutions that really help sweeten your bottom line.</p></li><li><p>CM</p><p>Y</p><p>CM</p><p>MY</p><p>CY</p><p>CMY</p><p>K</p><p>Roland_RCR_ST.pdf 1 12/22/10 2:24 PM</p></li><li><p>About the cover: Warner Bros. Pictures contracted LAgraphico (Burbank, CA) to produce this 30-ft. 9-in. x 49-ft. 8-in. supergraphic, using an HP XP5100 printer and 7-oz., matte billboard vinyl. For more details, see page 54.</p><p>FEATURES</p><p>49 Building, Your Brandby Steve AustWhat do you do when youre branded? Fight for your name on signage that integrates with the buildings requirements.</p><p>54 Time Is On Your SideClients keep running back to your door if you provide striking temporary signage.</p><p>58 LA Show and Tell: The Sequelby Wade SwormstedtPhotographs prove the LA sign code isnt the problem.</p><p>62 Signage for Mellow Fellowsby Steve AustA Cincinnati pizza joint enjoys groovy signage.</p><p>COLUMNS and DEPARTMENTS</p><p>8 ST Update by Susan ConnerSpicy murals; a correct road sign; and a long goodbye</p><p>12 LettersA revealed treasure, and praises for Darek, Rob and Wade</p><p>14 Technology Update by Darek JohnsonThe Intertwinet</p><p>18 Real World Vinyl by Rob IversHow to be a specialist</p><p>24 Strictly Electric by Jim GleasonThe gleaming tower (Tower Theater)</p><p>30 LED Update by M. Nisa Khan, Ph.D.LEDs march towards general lighting.</p><p>36 Technology Review by Chris and Kathi MorrisonThe Summa F Series</p><p>40 New ProductsProduct Showcase: Paint</p><p>64 Industry News95 Advertising Index96 Editorially Speaking by Wade Swormstedt</p><p>Unsung heroes</p><p>24</p><p>About the cover: Warner Bros. Pictures contracted LAgraphico (Burbank, CA) to produce this 30-ft. 9-in. x 49-ft. </p><p>FEBRUARY 2011V o l u m e 2 3 3 , N u m b e r 2</p><p>49</p><p>54</p></li><li><p>FEBRUARY 2011 www.signweb.com</p><p>EDITORIALWade Swormstedt publisher/editorSusan Conner senior editorDarek Johnson senior technology editor/analyst Steve Aust senior associate editorLouis Brill technology contributor</p><p>DESIGN &amp; PRODUCTIONJeff Russ senior art directorLinda Volz production supervisor</p><p>SALES/MARKETINGSteve Duccilli group publisher, signage and graphics groupSandi Luppert marketing managerLouis Arneberg account managerBen Stauss account managerLisa Zurick account managerVictoria Wells directory &amp; classified ad coordinator</p><p>CORPORATETedd Swormstedt presidentTod Swormstedt American Sign MuseumChristine Baloga audience development directorMark Kissling director, book div.</p><p>CUSTOMER SERVICECall: (800) 925-1110www.stmediagroup.com/customer.html</p><p>SIGNS OF THE TIMES (ISSN 0037-5063) is published monthly, except semi-monthly in January, by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242. Phones: (513) 421-2050, 421-2051, 421-2052 and circulation (800) 421-1321, 421-2053. E-mail: signs@stmediagroup.com; Internet: www.signweb.com/st. Subscription price in the US and US possessions is $39 a year, single copies $5 plus postage; Canada $59 a year, single copies $7 plus postage; all other countries $62 a year, single copies $7 plus postage. Periodical postage paid at Cincinnati and other mailing offices. POSTMASTER: Send address changes to SIGNS OF THE TIMES, 11262 Cornell Park Dr., Cincinnati, OH 45242.</p><p> ST Media Group International Inc. 2010. All rights reserved. No part contained herein may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without the expressed, written permission of the publisher. The claims and statements made in the advertisements and articles that appear in Signs of the Times magazine are those of the advertiser and authors and are in no way endorsed or independently verified by ST Media Group International Inc. </p><p>Memberships: Intl. Sign Assn.,Audit Bureau of Circulation, American Business Press, Inc.</p><p>ST Editorial Advisory Board</p><p>Connect with ST on Facebook, Twitter and LinkedIn.</p><p> On LinkedIn, look up, under Groups, Signs of the Times Forum, and join a discus-sion or add a topic. For example, Wade Swormstedt is seeking end-user testimonials concerning the specifi c value of signage produced by your sign company such as this sign caused sales to increase by 50%.</p><p> If youre on Facebook, become a fan of Signs of the Times Magazine. </p><p> Also, follow SOTMagazine (www.twitter/SOTMagazine) on Twitter. </p><p>Visit www.signweb.com today!</p><p>Glenn Carroll is the president of media-measurement company Carroll Media Services (Alpharetta, GA).</p><p> Bill Dundas, a former ST technical editor, currently serves as the Director of Technical Affairs for the Intl. Sign Assn. (ISA).</p><p>Brigitte Hunt has served as the exhibi-tion director for Reed Exhibitions Visual Communication Italy show for decades.</p><p>Rob Ivers, the certification director for the Professional Decal Application Assn. Inc., writes ST's 'Real World Vinyl' column.</p><p>John Johnson, a former ISA president of the board, has more than 30 years of sign-association experience.</p><p>Jan Lorenc is a partner in Lorenc + Yoo (Roswell, GA), an environmental-graphic design firm.</p><p>Sparky Potter, proprietor of Wood &amp; Wood Signs (Waitsfield, VT), founded his shop in 1972.</p><p>Lawrin Rosen founded his shop, ARTfx Signs (Bloomfield, CT), in 1983 with a commitment to artistry and innovation.</p><p>Jared Smith is the president of bluemedia (Tempe, AZ), a graphics provider that special-izes in vehicle and environmental graphics.</p><p>Kevin Stotmeister is president and CEO of Federal Heath Sign LLC (Oceanside, CA).</p><p>Professor Alan Weinstein holds a joint-faculty appointment at Cleveland (OH) State Universitys Cleveland-Marshall College of Law and the Maxine Goodman Levin College of Urban Affairs.</p><p>Noel Yarger is the president of North American Signs (South Bend, IN) and the Signage Foundation for Communication Excellence.</p></li><li><p> 5021EPS_SOT_16x10.875 CLIENT:EPSON HEADLINE:DrOPlEtS PUB(S):SigNS OF thE timESIMAGES:hi rES LIVE:15.5 X 10.375 TRIM:16 X 10.875 BLEED:16.25 X 11.125 SCALE:1:1 REVS:2 COLOR(S):CmYK CLOSE:8/3/10 (EXt) INSERTION:SEPt 2010</p><p>HEADOfSTUDIO: rEviSE aPPrOvED _________________________________________ </p><p>STUDIOARTIST: rEviSE aPPrOvED _________________________________________</p><p>PRODUCTION: rEviSE aPPrOvED _________________________________________</p><p>ARTDIRECTOR: rEviSE aPPrOvED _________________________________________</p><p>COPywRITER: rEviSE aPPrOvED _________________________________________</p><p>TRAffICMANAGER: rEviSE aPPrOvED _________________________________________ </p><p>CREATIVEDIRECTOR: rEviSE aPPrOvED _________________________________________</p><p>ACCOUNTMGMT: rEviSE aPPrOvED _________________________________________</p><p>CEO: rEviSE aPPrOvED _________________________________________</p><p>CLIENT: rEviSE aPPrOvED _________________________________________</p><p>The Epson Stylus Pro GS6000 produces the industrys widest color gamut with eight individual colors for </p><p>unparalleled output quality at the fastest print speeds in its class. Its profit-focused design sets new standards </p><p>in overall reliability, easy maintenance and a reduced total cost of ownership. And, while its all-new ink </p><p>technology is compatible with virtually any solvent-based media, it has less impact on both the environment </p><p>and worker health. Learn more about the way solvent printing should be at proimaging.epson.com</p><p>TRUE-TO-LIFE, 8-COLOR SOLVENT PRINTING</p><p>The Epson Stylus Pro GS6000 - 64 $24,995* Fully Loaded</p><p>Photography by Howard Schatz Schatz Ornstein 2010</p><p> *MSRP, before rebates. Please check with an Epson Professional Imaging Authorized Reseller for actual price, as dealer prices may vary. Epson, Epson Stylus and Epson UltraChrome are registered trademarks and Epson Exceed Your Vision is a registered logomark of Seiko Epson Corporation. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. 2010 Epson America, Inc. wi</p><p>th</p><p>T: 10.875</p><p>T: 16</p><p>10070020_0_5021EPS_SOT_16x10.875_r2.indd 1 7/30/10 7:41 PM</p></li><li><p> 5021EPS_SOT_16x10.875 CLIENT:EPSON HEADLINE:DrOPlEtS PUB(S):SigNS OF thE timESIMAGES:hi rES LIVE:15.5 X 10.375 TRIM:16 X 10.875 BLEED:16.25 X 11.125 SCALE:1:1 REVS:2 COLOR(S):CmYK CLOSE:8/3/10 (EXt) INSERTION:SEPt 2010</p><p>HEADOfSTUDIO: rEviSE aPPrOvED _________________________________________ </p><p>STUDIOARTIST: rEviSE aPPrOvED _________________________________________</p><p>PRODUCTION: rEviSE aPPrOvED _________________________________________</p><p>ARTDIRECTOR: rEviSE aPPrOvED _________________________________________</p><p>COPywRITER: rEviSE aPPrOvED _________________________________________</p><p>TRAffICMANAGER: rEviSE aPPrOvED _________________________________________ </p><p>CREATIVEDIRECTOR: rEviSE aPPrOvED _________________________________________</p><p>ACCOUNTMGMT: rEviSE aPPrOvED _________________________________________</p><p>CEO: rEviSE aPPrOvED _________________________________________</p><p>CLIENT: rEviSE aPPrOvED _________________________________________</p><p>The Epson Stylus Pro GS6000 produces the industrys widest color gamut with eight individual colors for </p><p>unparalleled output quality at the fastest print speeds in its class. Its profit-focused design sets new standards </p><p>in overall reliability, easy maintenance and a reduced total cost of ownership. And, while its all-new ink </p><p>technology is compatible with virtually any solvent-based media, it has less impact on both the environment </p><p>and worker health. Learn more about the way solvent printing should be at proimaging.epson.com</p><p>TRUE-TO-LIFE, 8-COLOR SOLVENT PRINTING</p><p>The Epson Stylus Pro GS6000 - 64 $24,995* Fully Loaded</p><p>Photography by Howard Schatz Schatz Ornstein 2010</p><p> *MSRP, before rebates. Please check with an Epson Professional Imaging Authorized Reseller for actual price, as dealer prices may vary. Epson, Epson Stylus and Epson UltraChrome are registered trademarks and Epson Exceed Your Vision is a registered logomark of Seiko Epson Corporation. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. 2010 Epson America, Inc. wi</p><p>th</p><p>T: 10.875</p><p>T: 16</p><p>10070020_0_5021EPS_SOT_16x10.875_r2.indd 1 7/30/10 7:41 PM</p></li><li><p> SIGNS OF THE TIMES / FEBRUARY 2011 </p><p>ST UPDATEN e w s f o r a b r o a d e r p e r s p e c t i v e</p><p>By Susan Conner</p><p>Three-Way PayneIn Cincinnati, aka Chilitown USA, with more than 225 chili parlors, youll see generic, large-scale photos of unnaturally yellow cheese atop an aglomeration of meat, </p><p>beans and/or onions, amid a runny red/brown stew, otherwise known as a three- or four-way, Cincinnati-style. If you blanch at this image, dont even think about looking at a cheese coney. </p><p>A Short and Winding RoadSt. Louis highway officials credited first-grader David Hindes with straightening out, er, rather, adding more curves to, a local road sign.</p><p>KTVI-TV, a Fox2 affiliate, said six-year-old David, from the St. Louis suburb of Ballwin, MO, noticed that a sign on Dietrich Rd., in nearby Manchester, depicted a single curve, instead of multiples turns. After having </p><p>repeatedly com-plained to his parents about the discrepancy, David said his father suggested he write a letter to St. Louis County Highway Dept. administrators.</p><p>David said, I discovered the sign should be like this, his drawing of the correct winding-road sign.</p><p>Administrators called him the next day to tell him he was right. They noted he was the only one who had caught the mistake. The sign has since been updated.</p><p>His attention to detail won him a tour of the county signshop. Roberta Lawson, the assistant to highway-department director, became Davids point of contact with the office. She suggested the tour as a reward.</p><p>The shop made a winding road sign for him during his visit, then took him on a tour of the ware-house where signs of all kinds are stored. David said, I just like signs. I like the designs on them.</p><p>CorrectionSTs December 2010 cover featured the photog-raphy of Nancy Bottoms, Signs of the Times and Screen Printing en Espanol magazines associate publisher and editor. Nancy also provided the photography for that issues One Mural at a Time, except for the Tobacco Barn mural, which was photographed by Claudia Castle. ST apologizes for the credit omission.</p><p>To better articulate its branding as the restaurant that best understands and promotes the passionate, personal and emotional connection that the people of Greater Cincinnati have with their very own hometown dish, Cincinnati style chili, Gold Star Chili commissioned artist C.F. Payne to visually tell its chili story.</p><p>After having recruited, posed and photographed Gold Star Chili custo-mers and employees, Payne created a panoramic mural that depicts a daily slice of life in a Gold Star Chili restaurant. The illustration will be reproduced and installed as a wall mural in select Gold Star Chili restaurant locations throughout the Greater Cincinnati areas.</p><p>Additionally, five to six close-up out-takes from the illustration will be framed and installed in Gold Star Chili restaurants. </p><p>AdditionFMS Neon Products of Minneapolis should have appeared in the neon manufacturers list in STs January 2010 issue (page 55). The company, which produces neon-tube supports and phos-phor coatings, can be contacted at (952) 888-7976, and the website is www.fmsneon.com.</p><p>Phot</p><p>o by</p><p> Jeff </p><p>Russ</p></li><li><p>JFX-1615plusu Shorter UV LED </p><p>63x59 flatbed.u Same amazing features</p><p>as the JFX-1631plus.</p><p>Yeah, baby! At the recent SGIA EXPO 2010 in Las Vegas, Mimaki was awarded 5 prestigious Product of the Year awards more than any othermanufacturer! 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